What Apple announced (and didn’t reveal) at its October ‘Scary Fast’ event

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Apple’s MacBook Pro line is more complicated than it sounds, with Touch Bar and no-Touch Bar models still on sale. New M3 upgrades could streamline things going into 2024.

With the dwindling inventory of M2-powered 14- and 16-inch MacBook Pros on Apple’s storefronts, the two major laptop models are getting even newer M3 Pro and M3 Max chips during the “frighteningly fast” event. Apple says the M3 Max models, for example, are twice as fast as the M2 Max models that were released in January.

The new MacBook Pros can be configured with up to 128GB of unified memory, ideal for “extreme users” who rely on multiple plugins and services when doing photo and video editing, development and more.

Review: Apple 16-inch MacBook Pro (M2 Max, 2023): A content creator’s dream machine

What hasn’t changed in the form factors of the new MacBook Pros is the Liquid Retina XDR display that’s super bright (up to 1,600 nits) and gets all the ports for professional users. Only this time, there’s a new space black finish that’s as dark as the iPhone 15 Pro, and more importantly, a meaningful improvement in performance and battery life (up to 22 hours) thanks to the new M3 chipset.

The 14- and 16-inch MacBook Pros are available for pre-order right now, starting at $1,599 and $2,499, respectively, with the M2 and M2 Pro models shipping earlier (as soon as next week) and the M2 Max models scheduled for late November.





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