SPT Labtech is pleased to announce the appointment of Morten Frost Norgreen as Chief Commercial Officer (CCO) effective February 1, 2024.
In this newly created position, Morten will lead SPT Labtech’s commitment to understanding and exceeding customer expectations, and lead the group’s teams to develop solutions to enable more productive scientific research and diagnostic workflows.
Morten joins SPT Labtech from Veracyte Inc, where he served as Chief Commercial Officer, IVD. His extensive background also includes senior leadership roles at Agilent Technologies and IQVIA. With considerable experience across the clinical, diagnostics, and genomics markets, he has successfully grown revenue through effective implementation of go-to-market strategies.
Kieran Murphy, Executive Chairman of SPT Labtech commented, “I am thrilled to welcome Morten to the group. He brings a unique blend of vision and experience that will be instrumental in driving closer alignment with our customers. It promises to strengthen our position as a leading player in liquid handling, sample management and preparation automation.”
Morten Frost Norgreen added, “I am honored to be part of a group with such a strong reputation for innovation and excellence. I look forward to joining a great team and continuing the momentum built through our relentless focus on delivering value to our customers.”
Image credit: SPT Labtech