Samsung said on Tuesday that more than 65% of customers who pre-ordered the Galaxy S24 series chose the most premium Ultra model.
The South Korean tech giant has started global pre-order sales for its latest flagship smartphone since it was unpacked earlier this month.
The Galaxy S24 series achieved double-digit growth in its global pre-order sales compared to last year’s Galaxy S23 series, Samsung said.
The company said last week that pre-order sales for the new smartphone in South Korea hit 1.21 million units, the highest ever for the Galaxy S series. The Galaxy S24 Ultra was also the most popular model in Samsung’s home country, accounting for over 60% of pre-orders.
This was also the pattern for the Galaxy S23 series last year when Samsung estimated that the Ultra model accounted for more than half of the series’ sales.
Official sales of the Galaxy S23 series will begin on Wednesday, January 31, with South Korea, the United States, the United Kingdom, France, Germany, India, and Singapore as well as other major markets.
The new Galaxy S24 Ultra, Galaxy S24 Plus, and Galaxy S24 boast beefed-up AI features with Samsung’s new generative AI, Galaxy AI, which supports live translation in 13 languages.
The new AI-based ProVisual engine for the camera also offers improved zoom and editing capabilities, Samsung said.