Google’s Performance Max gets new AI tools to help make ads more automated

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Google’s Performance Max Smart Shopping ad platform is integrating AI to improve the campaign creation process from 2021. Now, Google is taking Performance Max’s offerings up a notch with new generative AI features

After Google I/O in May, the company announced how it would implement generative AI into its ad platform to help with the campaign creation process, and today, those features began rolling out to users in beta.

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Google has received customer feedback that building and scaling assets is one of the hardest parts of building a campaign. As a result, Google released a solution that will combine user knowledge and skills, performance data and Google AI.

With Performance Max, users can now have AI-generated campaign assets like titles, descriptions and images on the platform in seconds with just a few prompts.

“For businesses with fewer creative resources, you can bring your creative vision to life in just a few prompts and create high-quality assets in seconds to create your promotional assets from scratch,” Google said. Blog post.

Google assures users that its AI will never create two identical images and that all images generated will be unique to a particular business or client. Users ultimately have full control of the final campaign with no resources.

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If users prefer to steer clear of generated images, they can also use it to enhance some of their own assets with the new AI-powered image-editing capabilities in Google Ads. This tool is useful for brands to test new variations on their typical hero image, according to Google.

For example, the demo shows a brand using an AI-powered image generator to overlay the model on a different background, changing it from an open field that fits the holiday season to a prompt that creates different festive options, as seen below. gone ..


Google shares that image editing will be accessible to all accounts through the Google Ads Asset Library in early 2024, with shareable previews of all assets coming soon.

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Performance Max’s AI-powered assets will be available in beta to all advertisers in the US by the end of the production year.

To ensure responsible AI use, all images created with generative AI in Google Ads with Performance Max will have an identification that they are AI-generated. Google is using SynthID to invisibly watermark images and includes open standard metadata that indicates the use of AI in image generation.

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