Google is reportedly rebranding Bard to Gemini, adding ‘advanced’ subscription services

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Sabrina Ortiz/ZDNet

Google Bird disappointed users during its launch with its underwhelming performance. However, Google has made several AI advances since then, including releasing its most advanced LLM, Gemini, and creating an impressive image generator released last week. To follow those upgrades, it looks like Bird is getting a rebrand.

Also: Best AI Chatbots

On Saturday, Android developer Dylan Russell spotted a changelog for Bird dated February 7, 2024, which revealed Bird’s rebrand to Gemini, as well as several other updates coming to the AI ​​chatbot.

In the screenshots, Google offers an explanation for the name change, claiming, “We’re committed to giving everyone direct access to Google AI and, starting this week, every Gemini user across our supported countries and languages ​​has access to Google’s best family of models.”

“To better reflect this commitment, we’ve renamed Bird to Gemini,” Google added

Bird will introduce a new subscription tier — Gemini Advanced Like ChatGPT Plus or Copilot Pro, with a subscription upgrade, users get first-hand access to Google’s latest AI advancements. This includes its most capable large language model, Ultra 1.0.

Also: Microsoft Copilot Vs. Copilot Pro: Is the subscription fee worth it?

As per the screenshot, Ultra 1.0 will enable Gemini Advanced to perform complex tasks like coding, logical reasoning and more. In the coming months, it will get more advanced features such as expanded multi-modal capabilities. The subscription cost is not detailed in the screenshot.

The updates will also come with a new Gemini app, which will help users access AI assistance on the go. It will be integrated with Google apps like Gmail and Maps to help with tasks across Google’s various productivity apps.

The app will only be made available on the Google Play Store. However, if iOS users want to experience the Gemini app on mobile, they can do so through the Google app. Google shared in the screenshot that the app is a step towards its vision to “deliver the world’s most helpful assistant”.

Also: How to use Copilot (formerly Bing Chat)

This rebrand follows the rebranding of Bing Chat to Copilot in September to streamline the names of Microsoft’s AI assistants. Like Google, Microsoft aims to be the go-to AI assistant for almost every task you can imagine.

Microsoft CEO Satya Nadella said, “We are a copilot company. “We believe in a future where there’s a co-pilot for everyone and everything you do.”

We’re seeing both Microsoft and Google pivot from standalone AI chatbots like ChatGPT. Instead, both companies are focusing on creating AI assistants that can be added natively to all users’ various applications without relying on visiting the chatbot’s site to get help with the task you need.

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