Don’t know what gift to buy? Google’s new AI tools will do that for you

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Holiday shopping is Google Hero


Finding the perfect gift for everyone on your holiday shopping list can be a challenging task. For that reason, Google is adding new generative artificial intelligence (AI) features to Search to make it easier to connect with the perfect gift for your loved one.

To help you on your shopping journey, Google has added a way to easily use AI to come up with gift ideas for you. All you have to do is describe the type of person you’re shopping for in search, and Google’s Search Generative Experience (SGE) will provide you with specific subcategories to explore.

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For example, if you search for “great gifts for home cooks,” Google might show you subcategories, such as specialty tools, art supplies, culinary memberships, experiences, and more.

Google shares that the description can be much more specific, such as “gift ideas for a 7-year-old who wants to be an inventor,” and SGE will still provide useful recommendations. This feature is available to SGE users starting today.

Google can help you when you want to get someone, but no matter how hard you look online, you won’t find the gift online. Soon, you’ll be able to use a new AI image generator with SGE to bring that vision to life.

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When shopping for clothing, you’ll be able to accurately describe the outfit you’re envisioning, ask Google to create a photorealistic representation of your vision, and then use that photo to find matches.

AI generated jacket

A jacket made by Google.

Sabrina Ortiz/ZDNet

This feature will begin in December in the US, and will be made available to those who have already opted into SGE.

Finally, Google is expanding its virtual try-on AI feature to support men’s tops in addition to women’s tops. According to Google, products with virtual try-on features have received “significantly higher quality interactions” from users.

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When shopping for men’s tops in the Google app or browsing any mobile device in the US, hundreds of brands, including Abercrombie, Banana Republic, J.Crew and Under Armour, will show up with a “try-on” icon.

Google AI created top images of men

A top Google image found on the Abercrombie website.


Once you see the icon, you can tap it and choose from 40 models in the skin tone, body shape, height and size that resonates with you the most. The goal is to give you a better idea of ​​how the item will look on you.

If you haven’t signed up for SGE yet, you can do so by following these steps

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