Bumble’s new ‘Deception Detector’ uses AI to weed out fake dating profiles

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Bumble Deception Detector


In the age of AI, the technology is now infused into almost every space, including dating apps. Bumble is adding AI to its app, and no, it doesn’t involve chatting or robot dating.

Tuesday, Bumble announcement Its new AI-powered Deception Detector, which uses AI to help identify fake, scam or spam profiles in the app before users even come into contact with the profile.

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The fraud detector used a machine learning-based model to assess the authenticity of profiles and did so with a high success rate. Bumble’s tests showed that Deception Detector supports blocking 95% of accounts the company identifies as spam or scam profiles.

In the first two months of introducing the technology, Bumble claims a 45% reduction in member reports of spam, scams and fake accounts.

Fake dating profiles and scams are a real problem on dating sites, too FTC Reporting That between 2017 and 2021, people reported losing $1.3 billion to romance scams, many of them originating from dating apps.

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Additionally, Bumble’s research found that 46% of women surveyed expressed concern about the authenticity of online profiles associated with dating apps.

“In recent years, the online landscape has evolved significantly and we’re seeing a growing concern about authenticity,” said Lydian Jones, CEO of Bumble. “Bumble Inc. Founded to build equitable relationships and empower women to take the first step, Deception Detector is our latest innovation to help ensure connections made on our apps are genuine as part of our ongoing commitment to our community. “

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To start taking advantage of the tool, all you need to do is continue to use your account as you normally would. The model is also supported by Bumble’s team of human moderators, adding a human element to the technology’s success.

Bumble’s AI addition follows Tinder’s Added user alerts powered by machine learning on Monday. Tinder’s technology detects violations of community guidelines and provides alerts to users explaining why their in-app behavior violates its guidelines and what the consequences are if they continue to behave.

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