3 AI Features iOS 18 Needs to Catch Up with Android

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Generative AI on the iPhone

Siri cannot currently generate an answer to a question; It instead searches the web for answers

Maria Diaz/ZDNet

From text and image generators to AI-powered musicians, the generative AI landscape is full of bots. Apple is one company that has become notorious for lagging behind the generative AI train, although its CEO, Tim Cook, It reassures us that change is coming.

“We will continue to invest in these and other technologies that will shape the future. This includes artificial intelligence, where we continue to spend a lot of time and effort, and we are excited to share details of our ongoing work in that space. Later this year,” Cook 2024 said while discussing the first financial quarter of the year.

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recent Report Indications are that iOS 18, expected to launch in late 2024, will be the biggest iOS update in the company’s history, including RCS support and a smart Siri. It would be fun to see AI-powered music creation, a personal fitness or meditation coach, and generative AI across all Siri devices, but here are the top three AI features I’d like to see in iOS 18.

1. Generative AI for a context-aware Siri

Unfortunately, Siri is probably Apple’s biggest flaw in the AI ​​department. While Siri itself is an impressive feature, it lags behind its virtual assistant competitors in terms of intelligence. A combination of Siri’s limitations and consumer frustration with the popularity of generative AI may finally push Apple to give the voice assistant generative AI.

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If Apple can deliver Siri generative AI, iPhone users can ask the voice assistant to do more than just “open this app” or “search Google for this.” Generative AI lets users ask Siri to draft a message, explain an idea, and deliver personalized reminders that fit with your calendar, notes, or contacts.

The biggest challenge for Apple will be running the Large Language Model (LLM) on the device, as one would expect after its long-standing focus on consumer privacy. On-device processing means Siri users don’t have to send questions and responses to a remote server, minimizing data exposure to enhance privacy.

2. AI-powered photo and video editing

We’ve seen how powerful generative AI can be in photo editing with Adobe Photoshop’s Generative Fill and Google Pixel’s Magic Eraser. This is unfortunately another example where Apple falls behind.

I’d like to see Apple integrate these AI features into the iPhone’s camera, as an extension of its limited photo editing options, and even to expand video editing. Generative AI in video isn’t as widely available as AI image generators because it’s a tricky medium, aside from TikTok and CapCut filters.

Also: Google’s AI image generator finally rolls out to the public – how to try it

It will be surprising to see Apple add AI video features, such as real-time background replacement and cinematic effects based on AI interpretation of scenes.

3. Personalized text generation

ChatGPT gained popularity because of its ability to generate text and conversations in a way that feels natural to the user. Adding text generation to iPhone will make it easier for users to draft emails, create stories or edit resumes, tailored to the user’s style.

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This is another instance where Apple outshines competitors, as it can be found in Google Pixel 8 and Samsung Galaxy S24 lineupAs well as in Microsoft 365, Gmail, Google Docs, Sheets, and more.

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